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Compares it to buy houses — do you want to buy a dump for a pittance, spruce it up quickly, and unload it for a smaller but more immediate profit? Or, do you want to buy a nice house with good “bones” but flaws that you can transform into a great house to keep or sell at a larger but longer-term profit? It’s your money, so consider your strategy carefully before you start buying.
Be realistic about the time and money you can spend to make a site better, your level of familiarity with website design and operation, and your knowledge of the product/service/information offered by a site.
Websites are a buyer’s market with millions of alternatives always available, so be clear on what you are willing and able to invest and do not overpay.
This is one major advantage of using an escrow service. They will hold your purchase funds in their own account, which you can release only after you are fully satisfied.
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